Advertisers had been grumbling about the proposed Google-Yahoo search
deal since it was announced, and that grumbling just got a little
louder. On Sunday, the Association of National Advertisers, a giant
trade group, said it objected to the deal.
The A.N.A. said it had sent a letter to the Department of Justice
outlining its complaints. It "states A.N.A.'s concerns that the
partnership will likely diminish competition, increase concentration
of market power, limit choices currently available and potentially
raise prices to advertisers for high quality, affordable search
advertising," according to the group. The A.N.A. represents about 400
companies with 9,000 brands.
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