Friday, September 5, 2008

At ESPN, Play-by-Play Goes Virtual


ESPN, the cable powerhouse that calls itself "Worldwide Leader in
Sports," is looking to extend its domain in virtual worlds by merging
video game graphics with real-life sports anchors.

A monitor at ESPN's studios displays Merril Hoge's image inserted into
the computer-generated images of football players, showing what home
viewers would see.

The network, which is owned by the Walt Disney Company, has spent the
last year working on a new technology with Electronic Arts, the
leading game publisher, that would allow ESPN commentators to interact
live with realistic-looking, three-dimensional virtual players as they
pontificate about coming matches during broadcasts.

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