BORED subway riders and air travelers in major American cities might have noticed — right around the time they were itching to get back on an Internet connection — a series of ads encouraging them to “power down, log off, unplug ... make face time.”
The brand with the temerity to tell us to disconnect from our totally wired lives? Dentyne chewing gum.
The campaign, called “Make face time,” was created by McCann Erickson for Dentyne, a brand owned by Cadbury, the No. 2 gum maker in the United States after Wrigley. The ads feature happy people embracing and kissing — their breath presumably freshened by Dentyne — as an alternative to pounding their BlackBerrys or sending electronic messages to their Facebook friends.
No comments:
Post a Comment