The new platform, called APT, will allow both publishers and advertisers to manage display advertising across the Web sites of several hundred newspapers across the country, along with Yahoo sites and large sites like eBay and WebMD.
At an event at Advertising Week in New York, executives said that the 800 or so members of Yahoo’s newspaper consortium would be using the system, formerly known as AMP, by the end of the year.
BORED subway riders and air travelers in major American cities might have noticed — right around the time they were itching to get back on an Internet connection — a series of ads encouraging them to “power down, log off, unplug ... make face time.”
The brand with the temerity to tell us to disconnect from our totally wired lives? Dentyne chewing gum.
The campaign, called “Make face time,” was created by McCann Erickson for Dentyne, a brand owned by Cadbury, the No. 2 gum maker in the United States after Wrigley. The ads feature happy people embracing and kissing — their breath presumably freshened by Dentyne — as an alternative to pounding their BlackBerrys or sending electronic messages to their Facebook friends.
Just ask Glenda Hoffman, whose fury has not abated since 16 solar panels vanished from her roof in this sun-baked town in three separate burglaries in May, sometimes as she slept. She is ready if the criminals turn up again.
“I have a shotgun right next to the bed and a .22 under my pillow,” Ms. Hoffman said.
Dell, in a government filing this week, strongly suggested that it planned to shrink its network of factories as part of the computer company's drive to reduce costs. A computer being assembled at a Dell factory in Austin, Tex., that the company plans to close by the end of this year. At the end of last month, Dell disappointed investors by reporting a surprising 17 percent drop in quarterly profit, even though its sales increased 11 percent. Dell blamed the profit drop mainly on being too aggressive in price cutting to gain market share in some regions of the world. |
With its new Chrome Web browser, Google is not being quite as magnanimous to competitors as it lets on. The company has insisted that it is not putting the thumb on the scale to favor its own services over those of rivals. And indeed Chrome exhibits better manners than Microsoft's Internet Explorer often has. When you install it, it lets you pick any search engine you want as the default. And in the unlikely event you have set some other search engine as your favorite in another browser, such as Firefox or Internet Explorer, it will offer to keep that choice in Chrome. |
The European Union's telecommunications minister will propose price controls that would substantially reduce the roaming fees that individuals are charged to send text messages and limits that could reduce the cost of using the Internet. Details of the proposal, obtained Wednesday by The International Herald Tribune, show that the minister, Viviane Reding, will seek to cap retail roaming fees for short text messages, or S.M.S., within the European Union at 11 euro cents, or 16 American cents, a message. |
In another black eye for Siemens, the German industrial conglomerate found itself accused on Wednesday of posting a rival's business secrets on an internal computer network. The rival, Dassault Systèmes, a French software maker, said confidential business data related to 3,216 customers from Germany, Switzerland and Austria had been posted on the intranet of Siemens Product Lifecycle Management Software. |
Apple is expected to show off its new iPod music players, and possibly announce price cuts, on Tuesday but may not release a long-awaited update to its MacBook laptop computers until a later date.
Apple, which also makes iPhone devices, e-mailed reporters an invitation to a Sept. 9 event titled “Let’s Rock,” which has an image of a man jumping while listening to an iPod, with the words “playing soon.”
