According to The Wall Street Journal, Microsoft will buy Greenfield Online Inc. in a $486 million deal.
Microsoft hopes the deal will be a quick way into the European market for shopping comparison Web sites. Greenfield runs comparison Web site Ciao, which has 2,200 merchants and gets 26.5 million visitors a month.
The tech giant plans on incorporating Ciao into its Web sites to boost transactions, but will sell Greenfield's Internet survey operation, reports The Washington Post.
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