Friday, August 22, 2008

IBM Brings Green Theme to Retailers

IBM’s been changing from “Big Blue” to a shade of green due to eco-friendly moves. During the last year, IBM has rolled out the second phase of its Project Big Green initiative, opened a green data center and launched a green consulting service, to name a few.

IBM is now applying its green thumb to the retail sector. The company’s Retail Store Solutions is aiming to provide retailers with environmentally friendly products, reports TradingMarkets.com. Highlights of this push include IBM’s energy-efficient flagship point-of-sale system, which consumes one-third less energy than its predecessor, and unpainted products composed of 80 percent recycled materials.

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